What is the EMV standard?
EMV is a standard for globally interoperable, secure payments. The key element of EMV involves including dynamic digital data in every transaction. This makes these types of transactions extremely secure and reduces the risk of fraud.
When a consumer uses an EMV-enabled device to pay at an EMV terminal, it can be instantly identified as an authentic, approved payment belonging to that consumer through dynamic authentication. When used with a PIN (Personal Identification Number), the chip verifies that the consumer is indeed holding his or her own device.
How does EMV reduce fraud?
In the digital world, payment transactions are getting smarter. And at the heart of these smarter transactions is dynamic authentication, which incorporates unique information in each transaction making it virtually impossible to replicate.
The EMV standard has already been adopted by more than 80 locations where it has significantly reduced counterfeit card fraud, saving hundreds of millions of dollars.