Mastercard® Loyalty Promotions

Brand loyalty is a result of the experience and engagement with consumers

Seamless experiences and brand proposition attract consumers to frequently engage and transact with Merchant Partners

Why limit your opportunity to attract consumers. Enhancing and retaining your proposition will result in repeat business and brand recall. Be a part of the on-going Mastercard Exclusives initiative. Sign-up now!.

What’s in it for a Merchant Partner? 

  • Extensive reach to premium cardholders across India 
  • Single window to attract the highest segment of customers across 33 banks 
  • Market your brand proposition to attract and build consumer loyalty

So what types of offer construct can a merchant propose?

Discount: Discount without any threshold

Value: Additional services offered for free

BOGO: Super! Buy one Get one Free, who doesn’t want

Welcome Aboard program is for consumers who are New to Mastercard card. The program rewards cardholders with benefits of signing up for a Mastercard Card. It entitles the new cardholder with a compelling range of benefits and privileges with key focus on:

  • Value enhancements to the New Cardholders
  • Reasons to shop with their New Card


Merchant Partner Opportunity

Be an integral part of Mastercard Welcome Aboard Program - Make an offer to attract affluent card segment! Select leading brands get the opportunity for curating special benefits for premium Mastercard cardholders, you are one of them.

  • Select the right segment – Affluent, Emerging Affluent, Mass Market or Emerging Mass
  • Make an offer to the cardholder
  • Measure and analyse the results

Mastercard Loyalty Solutions operates various programs such as Mastercard Exclusives and Mastercard Welcome Aboard Program

Please refer to link to the standard terms and conditions for merchants which are incorporated by reference into each executed Merchant Alliance Enrollment Form between Mastercard Loyalty solutions and you as the Merchant Partner

Loyalty promotions Terms and Conditions